Do you know what predictive analytics is? You probably do, but if not, it's a process for breaking down vast amounts of data and science to predict which marketing actions have a high probability...
There are literally thousands of products available today that promise to elevate your marketing game. While we have yet to try them all, ikonic has invested hundreds of hours testing these tools in order to make detailed and informed recommendations to our clients. This 'mastery' of marketing integration helps us set our clients up with a custom tool belt designed to elevate their marketing scope within the scale and capabilities of their current marketing team.
Considering New Technologies & Software
The thought has probably crossed your mind at one point or another: "What products are right for my team?" "How do I integrate new technologies into an already existing environment?" Consider any contractual obligations you have with existing service providers. Are you licensing or otherwise bound to a product that no longer meets your needs? Also consider the process of migrating any data from old technology into the new tools. Are you replacing a content management system or any other critical assets?
Once you have a plan you can integrate the technology and software that's best for you – all the while optimizing your website or platform to help your organization thrive.
How To Make The Most Of Marketing Automation
In recent years, marketing automation has emerged as the go-to tool for professionals across every major industry. Marketing automation platforms like Marketo and Hubspot will integrate with your already existing website or content management system, syncing with common products like Salesforce and Google Analytics. All companies can take advantage of marketing automation software, whether be it health care, education or financial services…the list goes on. Only you can decide what – and how much – is right for you.
A Few Tools That We Use Often
Adobe Marketing Cloud
Staff Training & System Optimization
Remember, adding new products into your team's workflow is not always easy. It requires patients and often, hands-on training with a product specialist to bring your entire team up to speed. This process can be costly in itself which makes it all the more important that you are starting off with the correct tools.
While we have yet to try them all, ikonic has invested hundreds of hours testing these tools in order to make detailed and informed recommendations to our clients. This 'mastery' of marketing integration helps us set our clients up with a custom tool belt designed to elevate their marketing scope within the scale and capabilities of their current marketing team.