Marketing Automation and Personalization

Project Context

Relias Learning offers online training to organizations in senior care, health and human services, public safety, and advanced illness. It’s their mission to help clients achieve the highest quality practice and accreditation standards with online learning and compliance programs.

Challenge

Relias Learning approached ikonic to help them integrate and utilize powerful marketing automation technology. They were also eager to refresh their content management system with a focus on mobile and responsive design.

 

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Homepage

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Resources

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New Product Features

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Blog

Connection

Relias Learning prioritized features such as AB Testing and Real-time Personalization – features that made Marketo a desirable choice. Ikonic integrated and consulted on the many ways Relias ​Learning would begin leveraging these new tools in Marketo. 

Our Approach

We approached the Relias Learning' site enhancements from the ground up. We rebuilt components large and small to work better across devices. We also reinterpreted the existing design to guide the site towards a more modern aesthetic while keeping true to Relias Learning ​established brand. 

 

Courses Interface

Landing Page Interface

Resources Interface

Landing Page Example

Results

Relias ​Learning re-launched with a content management system that is built with future scale and development in scope. Critical enhancements to the CMS ensure the site will look great on all screen sizes, and improvements to the platform's design ensure the platform will be well received for a long time to come.

 

Activities

Below are some of the activities required by this project. Click one to learn more.

Architecture
Marketing Automation
Responsive Websites
Content Management System
Optimization
Search Engine Optimization
Development
Analytics

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"Our digital partners at Ikonic bring impressive technical expertise, fresh design skills, and a steady stream of great ideas. Wes and his team communicate clearly, welcome our input, and deliver on time, every time."

- Sera Lewis
Director, Digital Marketing, Relias Learning