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The latest news and articles from ikonic

Above the clouds

A restraint that plagued designers for years has more or less disappeared. From evolving web standards to user experience, we break down how and why the debate behind above/below the fold content...

Desk with large computer display

Do you know what predictive analytics is? You probably do, but if not, it's a process for breaking down vast amounts of data and science to predict which marketing actions have a high probability...

Working on blog

Be it a simple marketing website or full-scale social network – in the right hands WordPress is capable of a lot.

Dashboard on desktop computer

If you want to attract new customers you need good content. These 7 Steps will get you moving in the right direction.

Posting a food photo on social media

We treat social as a lead generation source, not just as an awareness tool. It allows businesses the opportunity to be more relevant than they were in traditional channels because customers can...

Online shopping

What's the absolute, hands-down best way to influence an online or in-person purchase? A website that's perfectly personalized and optimized, of course – a site that lets users browse, explore and...

Desktop Collaboration

On the surface, it seems simple. Users see a basic, easy-to-use interface optimized for engagement. But we all know it's more complicated than that.

Google search on tablet screen

SEO is ever changing. In the last decade alone, Google Search has released more than 30 major updates. That definitely doesn't make a marketer's job any easier. Aside from black hat techniques (...

Clean desk with iMac

Marketing automation platforms like Marketo and Hubspot integrate with your existing website or content management system as well as common products like Salesforce and Google Analytics. Is...

Smart phone in woman's hand

Each and every project presents a unique opportunity for your business. As such, you should never approach an assignment the same way. But, there are several keys you should consider on your way...